We Tested Every Free Link-in-Bio Tool
The link-in-bio space is crowded in 2026. Dozens of tools claim to be free, but the reality is more nuanced. We created accounts on every major platform and compared what you actually get for free versus what is locked behind paywalls.
Here are the 7 best free options, ranked by what you get without paying.
1. eltree — Best Overall Free Link-in-Bio
eltree stands out because its entire feature set is genuinely free. Content grid with auto-extracted thumbnails, 6 premium themes, 30 fonts, custom colors, emoji reactions, stories and highlights, analytics, and no branding watermark.
What you pay for: Nothing. eltree is free with no paid tiers. It is built by eltee.ai as a companion product.
Best for: Creators who want a visual, content-first page with premium features and zero cost. Try it at eltree.app.
2. Linktree — Most Popular but Limited Free Plan
Linktree is the most recognized name in the space and works well for basic needs. The free plan gives you unlimited links, basic themes, and a clean interface.
What is locked behind paywall: Analytics, custom themes, custom backgrounds, removing Linktree branding, priority links, link scheduling ($5/month Pro plan and up).
Best for: Users who want brand recognition and a simple list of links.
3. Beacons — Feature-Rich but Complex
Beacons offers the most features overall with stores, email marketing, media kits, and link blocks. The free plan includes basic link-in-bio functionality with Beacons branding.
What is locked behind paywall: Custom domains, removing branding, detailed analytics, priority support ($10/month Creator Pro and up).
Best for: Creators who want monetization tools and are willing to pay for them eventually.
4. Later Link in Bio — Best for Scheduler Users
Later bundles link-in-bio with their social media scheduler. The free plan offers basic link-in-bio with limited customization.
What is locked behind paywall: Advanced analytics, custom buttons, removing branding, scheduling features ($25/month Starter plan and up).
Best for: Users already paying for Later as a scheduler.
5. Lnk.Bio — Simple and Affordable
Lnk.Bio keeps things simple with a no-frills approach. The free plan offers unlimited links and basic customization. The interface is straightforward but dated.
What is locked behind paywall: Custom themes, music embedding, link scheduling, analytics ($0.99/month Mini plan).
Best for: Users who want the absolute simplest setup with no bells and whistles.
6. Shorby — Best for Messaging Links
Shorby specializes in directing traffic to messaging apps like WhatsApp, Messenger, and Telegram. There is no free plan — they offer a 5-day trial.
Pricing starts at $12/month. Shorby is the priciest option but works well for businesses that convert through direct messages.
Best for: Businesses focused on messaging-based conversions.
7. Milkshake — Best Free Mobile-Only Option
Milkshake is a mobile app that creates card-style mini websites. It is completely free with no paid plan. The catch is it is mobile-only — you cannot edit from desktop.
What you get: Card-based layouts, basic templates, analytics. What you do not get: Desktop editing, content grids, advanced customization.
Best for: Creators who only use mobile and want a quick card-style page.
The Verdict
For the best free experience with no compromises, eltree wins. It is the only tool that offers premium features like content grids, emoji reactions, stories, custom themes, analytics, and no branding — all completely free.
If you need monetization tools and are willing to pay, Beacons is a strong choice. If you want simplicity and brand recognition, Linktree still works for basic needs.
But if "free" should mean "free" — with no gotchas, no paywalls, and no asterisks — eltree is the answer. Create your page at eltree.app.